Full-Service Social Media Management
Automotive Repair and Maintenance
Craig Automotive Services has built its business on something that's becoming harder to find: honesty.
Owned by Larry and Christina Craig, the Rogersville shop has earned the trust of its community by treating every customer with respect, communicating openly and doing what's right even when no one is watching.
That commitment has earned them industry recognition, loyal customers, and a reputation as one of the area's most trusted repair shops.
When they partnered with Morton Marketing 417, they weren't looking to change who they were.
They wanted more people to experience the business their customers had been talking about for years.
People don't just choose an auto shop. They choose who they trust.
Craig Automotive Services had already built an incredible reputation in Rogersville, MO. Their social media simply wasn't telling the same story.
Before partnering with Morton Marketing 417, Craig Automotive Service's online presence didn't reflect the incredible business they had worked so hard to build.
Facebook consisted primarily of blog posts and occasional updates. Instagram didn't exist. There wasn't a clear strategy, consistent branding, or content that introduced people to Larry, Christina, or the team behind the shop.
And that's where we saw the opportunity.
The automotive industry often carries a reputation that customers are skeptical of.
Craig Automotive Services had spent years proving they were different.
Our job was to help more people see that before they ever walked through the front door.
People have to see it, feel it, and experience it before they ever hand you their keys.
Trust isn't something you can simply say.
Together, we shifted the focus away from simply talking about automotive services and started introducing people to the business behind them.
We invested in a full branding session to create cohesive photography and video that reflected the professionalism and personality of the shop. Then we invited Larry, Christina, and their team to step in front of the camera, giving the community a chance to meet the people they'd be trusting with their vehicles.
We balanced educational content with storytelling, behind-the-scenes moments, and humor because we knew people don't build relationships with businesses.
They build relationships with people.
One humorous reel became a perfect example of that approach, proving that even an auto repair shop can create content people genuinely enjoy watching, sharing, and talking about.
Because when people trust you as a person, they're much more likely to trust your business.
Instead of talking about cars all the time, we started telling the stories behind the people who repair them.
So we showed people the heart behind the shop.
One humorous reel reached more than 227,000 people on Instagram, proving that authentic, relatable content has the power to reach far beyond your existing audience.
That same video generated more than 2,000 reactions, 353 shares, 75 comments, and brought 190 new Facebook followers, creating conversations throughout the community.
But the biggest win wasn't the numbers.
It was watching people begin to see Craig Automotive Services for who they really are.
Customers started commenting on how much they loved the content, sharing it with friends, tagging others, and joining conversations that had nothing to do with selling auto repair.
Simple questions like "Does your car have a name?" or "What was your first car?" sparked genuine conversations that reminded people social media isn't just about promoting a business.
It's about building relationships.
Today, Craig Automotive Services isn't just known for honest repairs.
They're known for showing up online with the same authenticity, humor, and heart their customers experience every time they walk through the door.
Because the best marketing doesn't convince people to trust you. It gives them a chance to discover why they already should.
Turns out, people love doing business with people they know.
The community didn't just watch the content. They became part of it.
Your business has a story worth sharing, too.
Maybe your customers already know how incredible your business is. The question is, does everyone else? Let's build a social media strategy that helps more people experience the personality, expertise, and heart behind your brand before they ever become customers.
Owners of Craig Automotive Services
Larry & Christina Craig
"Morton Marketing Group has been an outstanding partner for our business. Their team handles our social media marketing with professionalism, creativity, and consistency, allowing us to stay connected with our community while focusing on running our shop. They understand our brand, our voice, and our goals, and they deliver high‑quality content that truly represents who we are. Their service has been exceptional from day one, and we highly recommend them to any business looking to elevate their online presence. "
"Morton Marketing Group has been an outstanding partner for our business."