If you've ever caught yourself thinking...
You're not alone.
"Everything we post feels random."
"People don't know what makes us different."
"We don't have time to keep up with social media."
"Our social media is mostly generic graphics."
"Our business is better than our social media makes it look."
It's that your social media isn't showing people what makes it worth choosing.
That's exactly why Morton Marketing 417 exists.
We replace random posting with intentional strategy, helping businesses tell better stories, showcase their personality, and create content that gives people a reason to trust them before they ever reach out.
The problem isn't your business.
Not every business needs the same kind of support or strategy.
Whether you're looking for someone to manage your social media, create professional content, coach your team, or build a content plan you can implement yourself, we'll help you find the service that's right for your business.
get social
Social Media Coaching & Consulting
For business owners who want expert guidance about organic social media marketing. Together, we'll refine your messaging, strengthen your social media strategy, and create a clear plan you can confidently implement.
get direction
learn more
let's make content
Social Media Management
We handle strategy, content, and execution so your brand gets in front of your ideal customers consistently and your online presence reflects the level of expertise your business provides.
get social
Speaking & Workshops
Engaging presentations and workshops for businesses, organizations, and events that want practical organic social media marketing strategies they can put into action immediately.
learn more
Content Creation
From short-form reels to lifestyle photography and branded visuals, we create content that feels authentic and gives people a reason to pay attention.
let's create
After years of telling stories as a teacher in Philadelphia, Pennsylvania, a television news reporter, and a business journalist in the Midwest, I noticed something.
Some of the best businesses weren’t struggling because they lacked a great product or service. They were struggling because their social media wasn’t telling the story their customers experienced every day.
That’s why I founded Morton Marketing 417.
With a Master’s degree in Broadcast and Digital Journalism from Syracuse University, storytelling has always been at the heart of how I approach marketing. I believe the best social media doesn’t just tell people what you do. It shows them why you matter. Because at Morton Marketing 417, we believe social media isn’t about chasing trends. It’s about helping the right people discover the incredible business you’ve already built.
Helping businesses tell the stories that make them the obvious choice.
meet
Christine Morton
Founder & CEO, Achieving Your Best
Cassie Dimmick
"We had a great experience with Morton Marketing! For a small business, marketing budgets are rare and we are no exception-we decided to hire Morton Marketing to help us with our social media, which was a leap of faith. Christine and her team took such good care of us, communicated really well, were organized and took care of all the details, were intentional with our time and money, and most importantly, helped us share our story and share our brand in an authentic way on social media. I am often not a huge fan of social media because it can have negative effects, but they helped us create something I am truly proud of, which is amazing."
"The results exceeded my expectations-it really made an impact on our connection to our audience, and we had a great return on our investment, which is a huge win."
Owner, Compass Financial
Joe Fricke
“As the owner of a local retirement and tax firm, I highly recommend using Christine and her staff. Engagements with current and prospective clients have skyrocketed, resulting in an increase in business for our firm. She and her staff are friendly, punctual and they do what they say! I highly recommend Morton Marketing 417.”
“Engagements with current and prospective clients have skyrocketed”
VP of Brand Strategy & Guest Experience, Incredible Food and Fun
Ryan Tiffin
"Before working with them, previous team members were posting just to post, and our engagement was very low. Since bringing them on, our content has become more intentional, engagement has increased, and our organic traffic has grown tremendously.
What I appreciate most is that they understand our brand and take a lot off our plate. So many companies try to manage marketing internally while also juggling major projects, but having Morton Marketing 417 handle the majority of our social media has allowed us to stay focused and be more efficient in other areas of the business.
This has truly been one of the best moves we’ve made. I can’t recommend them enough. 10/10."
"Morton Marketing 417 has been one of the best decisions we’ve made for our company’s online presence."
Businesses Served
Years in Business
Combined Years
of Experience
Best in the Community for Social Media Marketing
The Connect Network TV on The CW (Austin, TX)
Of the Springfield Area Chamber of Commerce
2023 & 2024
Members
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What’s next for your social media
Whether someone discovers you through Google, a referral, or by driving past your storefront, chances are they're checking your social media before they decide to reach out.
Make sure what they find reflects the quality of your business.
If you're ready to stop guessing what to post and start showing people what makes your business worth choosing, we'd love to help.
